It looks like AMD is starting to notice where a good chunk of their graphic cards are being used (fifth bullet down):
- The world’s first 28nm GPU. The revolutionary new GCN Architecture. Ready for DirectX® 11. PCI Express 3.0.1 The AMD Radeon™ HD 7970 is your personal checklist for ground-breaking technology.
- The next generation of AMD Eyefinity technology is here, featuring all-new support for stereo 3D, universal bezel compensation and brand new display configurations. Face it: the best just got better.2,3
- Armed with the new PCI Express 3.0 standard, multi-GPU configurations with AMD CrossFire™ technology are just another way to obliterate the competition with the revolutionary AMD Radeon™ HD 7970.4,5
- Leave no performance behind. Get higher clocks and faster gaming with AMD PowerTune technology on AMD Radeon™ HD 7970 Graphics.6
- Fold and mine faster than ever with AMD App Acceleration powered by the unprecedented 28nm GCN Architecture.7
- The market isn’t ready for 4k video, but Radeon™ is. With full support for 3GHz HDMI 1.4a and DisplayPort 1.2 HBR2, the AMD Radeon™ HD 7970 is set for quad HD.